Holding a copy of Hiraeth
Working at the AVCA conference in Dakar
Working at the AVCA conference in Joburg
Delivering a lecture at LSE in 2015
On Channel 4's Aldi's Next Big Thing
Working at the AVCA conference in Joburg
Working at the AVCA conference in Dakar
Working at the AVCA conference in Johannesburg
Working at the AVCA conference in Dakar
At the BBC Radio London studio

Define ‘YOSSIE’

I’m a communications strategist, storyteller, and problem-solver with a passion for connecting people and ideas.

My journey has taken me from London to Liverpool, Dakar to Cairo, and Johannesburg, creating meaningful connections and delivering impact through words, strategy, and engaging dialogue.

With 10 years’ experience in strategic communications and marketing, I help industry leaders and organisations achieve clarity and position themselves for success. My background spans leading UK universities, private capital and development finance, central government and the charity sector.

At Backable, I partner with industry leaders to craft compelling narratives and design strategies that drive results. From managing global conference communications to producing multimedia campaigns and hosting podcasts with private capital decision-makers, I bring creativity, vision and rigour to every project.

As Co-Founder of a West African doughnut brand (Puff Puff Ministry) serving clients like Google, Netflix and Spotify, I understand how authentic storytelling builds communities and drives engagement.

AVCA Sustainable Investing in Africa Summit

Strategic comms with a global reach

  • I’ve had the privilege of amplifying voices and ideas across industries and continents. Some highlights include:

    • Leading communications for several AVCA Conferences in Dakar (2022), Cairo (2023) and Johannesburg (2024), engaging stakeholders across Africa and beyond.

    • Hosting podcasts with thought leaders in investment management and the private sector, uncovering insights on trends, strategies and impact.

    • Writing compelling content to amplify Wellcome Trust’s Climate and Health strategy around COP 26 in Glasgow.

    • Managing campaigns for clients in finance, policy and healthcare, combining insight with creative execution.

  • Because every leader deserves to tell their story with authenticity and purpose.

    Through strategic communications, I empower founders, investors, universities and non-profits to create lasting impact. From global events and brand strategy to media engagement and storytelling, I bring strategic insight and creative expertise to amplify your message.

    • Strategic communications – Corporate storytelling, multimedia content production (videos and podcasts), editorial thought leadership and stakeholder engagement.

    • Content design – User experience, digital content improvement and web content management.

    • Conference production – Seamlessly managing communications and partnerships for large-scale global events.